It will have Anime, Manga, Video games and Toys

Bandai Namco, Shogakukan and Toei ANiamtion have revealed that they are working on a new franchise that will cover various form of media: Bakutsu Bar Hunter.

The series is aimed at kids and will center in both fishing and bar codes.

Anime News Network describes the storya s follows:

“The concept of the franchise is that the barcodes on our personal belongings all have a “bar soul.” These unknown “bar soul” lifeforms live in the “barcode ocean.” And in this world, people can use a “Bakutsuri Bar Rod” fishing rod to fish for and collect the bar souls using AR (augmented reality).”

Via: Anime News Network