It is about handsome boys that love Sanrio´s products.

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In the pages of the Shogakukan´s Sho-Comic it has been revealed that an anime adaptation of Sanrio´s project “Sanrio Boys” it´s in the works.

Anime News Network describes the story as follows:

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“The project’s premise follows Kōta Hasegawa, a high school boy that loves the yellow Pom Pom Purin dog. By mere coincidence, he ends up attending the same school as Yū Mizuno, a boy who likes the bunny My Melody. Yū tells Kōta that there’s nothing to be ashamed of for liking Sanrio’s cute characters. Together, Kōta, Yū, Shunsuke Yoshino, Ryō Nishimiya, and Seiichiro Minamoto learn to accept their love of the characters instead of feeling embarrassed.”

Sanrio is a Japanese company funded in 1960,it centers in making and producing “Kawaii” characters and merchandise; it is more know for their property Hello Kitty.

Via: Anime News Network